Sunday, January 06, 2002


as you long time readers may be aware, every now and then i get into one of my silly rants. . .

such as the great diatribe (here and here) on the crisis in coffee industry. there, i mentioned the fair trade system, which includes organizations like transfair, the fair trade labelling association, global exchange, and equal exchange.

donald n. schoenholt, a highly respected figure in the coffee industry, has recently written an article on this subject that i found deeply interesting. i'm not sure i agree with it. parts of it made me a little annoyed. see what you think. . .

my thought was: if in the end both sides, the specialty retailers with their little shops who are devoted to coffee and the fair trade workers, care about the fate of the coffee trade -- which clearly they do -- then they need to get over the insults, pride, hard feelings, spin, and threats. they just need to focus on offering quality coffee and consumer education!

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