Monday, January 28, 2002


some coffee humor & some coffee honor. . .

cowboy poet baxter black discusses toxic coffee (requires real audio). . .

. . .while proctor & gamble (owners of the folger's and millstone supermarket coffee brands) opens its huge purse for the struggling coffee worker.

now those of you who have been muttering under your breath that i am against american business can stop! however, i will be relentless in noting that both folger's and millstone offer low- to non- quality coffee in their products. most americans drink whatever's in the pot; they really haven't the time to think about about what they're drinking as they take anything someone hands them through a take-out window while they're rushing to pick the kids up from scouts or soccer. or they pour anything off the office warmer into styrofoam as they run down the hall to catch a meeting. . .

yet to understand this situation takes but a moment. and the tiniest amount of effort.

you know, i've been there, i really have. for many years, i didn't understand why i didn't like coffee. it wasn't until i was in college that i experienced fresh, properly roasted, high-quality, well-brewed coffee. many americans still haven't had this opportunity. people have to take coffee back to their homes, back to their hearts; the happy feeling a good cup can bring isn't just a marketing ploy seen on the soft-focus tv ads. it's something you can give yourself, your family and the coffee worker!

now, back to that humor; more humor is what we need in the sad world of ours! and if afterwards, you're interested in ordering a pound of whole-bean costa rican coffee for yourself. . .well, be my guest. . .

posted by fortune | 10:18 AM | top | link to this | email this: | | | 0 comments