Friday, June 28, 2002


exciting coffee event on july 8!

that's right, during the fancy food show here in new york, the scaa is holding a little get-together at the colombian coffee federation table. i certainly intend to go, although it means i'll probably miss a yoga lesson. . .

for you serious coffee lovers, the scaa is working on creating a new consumer membership category, to help coffee devotees learn more about our favorite beverage and to facilitate more dialogue between consumers and specialty providers. i think it's a great idea.

right now it seems as if membership would be about US$30 per year and offer some kind of newsletter or access to a special website. maybe discounts on equipment from selected dealers. . . but the whole thing is fluid, the idea still evolving. i certainly think the scaa could do more to foster appreciation of fine coffee among the general public, so i'm already on the bandwagon.

the formal program apparently will start this fall, but a few people are part of an early group to work out what the membership benefits and such would be. this little get-together is no more than a quick way to meet the scaa's main events planner who'll be here in new york for the food show. still, i'm looking forward to it, and will report. . .

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