Thursday, June 27, 2002


starbucks' chairman speaks out on world coffee woes!

howard schultz steps up and uses some of his awesome power as a global c.e.o. to encourage more help for coffee farmers. about time, big guy! i've ranted enough on this subject, dear readers, so i won't bore you anymore.

i'll just end by noting that this week's coffee auction in guatemala delivered on the promise of cup of excellence prizes -- the best coffee went for US$8.45 a pound. considering that the average world price for specialty coffee is about US$0.50 a pound (that's right, 50 cents!) it's a nice premium.

posted by fortune | 7:03 PM | top | link to this | email this: | | | 0 comments