Tuesday, August 27, 2002


more on amrita

devoted readers may recall recently that i learned of a new yoga center opening in manhattan, amrita yoga. i've since learned a few more details, which indicate to me that this new studio will soon emerge as one of the best in new york. . .

the center will be run by popular yoga zone teacher jodie rufty with her business partner, marjanne, a well-known restauranteur, who is also certified to teach. confirmed teachers include j. brown (yup, the punk yogi!), yoga people's rebecca feldman, jill satterfield, and jon keller. the studio will be located between 12th and 13th st. on 4th ave., just below union square, one block over from kiehl's. it will be on the second floor, above a new east-side location of the hip stone spa.

the plan is to begin with 6 classes a day; although of course that's subject to change according to the economy. opening date currently looks like the 3rd week in september, depending on how the final bits of construction go. the website should go up around that time as well.

it seems to me that the studio is being run basically by teachers, the way teachers would want it: so genuine, caring yoga instruction -- not hype or marketing -- will be at the fore. as marjanne obviously has strong business skills, i think it should be around for the long haul, with a stable financial foundation and a solid core group of teachers. in my experience, jodie has always taught an inspirational, dynamic, and ethical form of yoga; it won't be yogis behaving badly. i personally can't wait to take a class there!

posted by fortune | 6:17 PM | top | link to this | email this: | | | 0 comments