Monday, October 14, 2002


beer mogul turns to chocolate

entrepreneur pete slosberg, best known for the popular pete's wicked ale, has now launched a line of premium chocolates, cocoa pete's. his goal is to make premium chocolate more widely available, by focusing on bringing european quality to an affordable american chocolate.

he's offering 4 bon-bon flavors, 2 dark and 2 milk -- a dark chocolate truffle with dried strawberries; another dark with caramel and italian coffee; a milk chocolate one with pistachios and hazelnuts; another milk based on the beloved malted milk ball of yore. he says the milk chocolate is 31% cocoa; i can't tell what the dark chocolate percentage is. nor does he make clear the cocoa's country of origin. . .

slosberg's goal is to sell these in supermarkets all across the u.s.a. he went so far as to attend the culinary institute of america to learn about chocolate before launching the line. currently the products (flash required) are available only in california.

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