Tuesday, January 28, 2003


hanging ten

we here at bccy are frankly at the very fore-front of the wave -- we're way out ahead of everybody. but the u.s.a. is beginning to follow us.

"nowadays, there's particular interest in specialty tea, chocolate, cheese, ginger products and artisan bread, as reflected in nasft data. according to the packaged facts report, the coffee and tea industry leads the market, with sales of almost [US]$4.3 billion in 2000. specialty coffee/tea is predicted to remain the fastest-growing sector of the market through 2005." (emphasis added!)

so says a write-up of this recent marketing trend report, written for grocery clients. yes, dear readers, we're no longer whack-o freaks.

we're early food adopters, and our lifestyle preferences may soon be diluted, packaged, and watered down for general consumption. in other words, you may soon be able to buy semi-decent bread and fresh coffee at a grocery store near you -- but it's better to keep it real.

stick to your local independent roaster and make your own real bread at home. . .

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