Wednesday, February 05, 2003


read it in the bathtub

it's about time that we here at bccy admit our fashion-magazine roots and publish the results of a personality survey.

guy readers of bccy may or may not know that the fake-o personality survey is a time-honored staple of those air-brushed, photoshop-ed, you-don't-hate-yourself-enough-yet mags, which are made only for reading in the bathtub.

i actually subscribe to one or two of these in fits and starts, probably because there's not really a good monthy consumer publication on coffee. (and i mean you, fresh cup and tea & coffee!) that the specialty coffee industry could actually try to communicate with the consumer is a time-honored rant of mine.

i used to read the now-defunct, real-size magazine mode regularly, even tho' i'm not actually real-sized. (ignore what the "fitness experts" say -- do the yoga that calls to you 4 or 5 days a week without fail and you will see the difference!) i also sometimes pick up grace at the news stand, mostly because i want to support the message the mag presents.

i used to like w, when it still had creative photography, which was its only point of interest. cosmo, elle, vogue, all those just seem so irrelevant nowadays. . .

anna wintour is probably the most matronly woman on several continents, in my view, no matter what she wears; her attitude, everything she stands for, is just, well, demode. . .but then she's such an easy target. now where was i?

oh yes, the dorky personality survey, from dunkin donuts, asks you -- what's your coffee type? are you a social bean? a classic drinker? an auto-perk? or do you stick to the daily grind? doesn't this remind you of a marketing-addled version of the chinese astrology we did just the other day?

fortunately, i fall into none of these categories. the survey is however interesting in that it reveals how clueless large coffee companies are to the real future of coffee-drinking: the quality-coffee revolution that's happening under their noses. . .a rebellion we here intend to foment as actively as possible!

posted by fortune | 4:23 PM | top | link to this | email this: | | | 0 comments