Monday, March 31, 2003


cafe au lait & nutella

and a big round of applause for the head of the i.c.o., nestor osorio. he's realized that to solve the world price depression known as the coffee crisis, we have to stimulate demand as well as work on means to lower supply through regulation of quality standards and farmer support.

the fact is, people just don't drink coffee like they used to: consumption has been on the decline for decades. people tired of the low quality coffee they found in restaurants and in the canned supermarket brands sought alternatives, which were readily found in heavily marketed soft drinks and green tea.

starbucks and their chain competitors, for all their faults, have helped bring a new generation to coffee, and for that we coffee lovers should be grateful. however, we have to move to the next step: showing people that there is better coffee than starbucks. a lot better.

but taking a hint from soda marketers -- many of which have vending machines in schools -- osorio has an interesting plan: serve french-style cafe au lait to older schoolchildren. "why not introduce coffee in school lunches so that children as young as 12 can have cafe au lait?" he sensibly brainstorms.

oh yeah: cafe au lait and nutella. this should definitely be served in public schools. it would seriously improve life there, i have no doubt. . .esp. if you let the teens choose between regular and new orleans style. . .mmm, with beignets!

posted by fortune | 3:05 PM | top | link to this | email this: | | | 0 comments