Wednesday, March 05, 2003


more info

to go along with yesterday's big-idea piece on the merits of the u.s.a. rejoining the i.c.o., i have some more documents to post, which i encourage all coffee lovers to peruse at their leisure.

these docs are all in word 2000 format. you'll find below the current standard by which the fda grades coffee, a proposed bill to congress on increasing coffee purity in line with i.c.o. recommendations, and a sense of the senate resolution, as well as scaa head honcho ted lingle's statement before congress last summer.

i know many long-time readers are scratching their heads over this series of postings. but look, we coffee lovers can't pretend we live in a vaccuum. the specialty, high-quality (not folgers or maxwell house!) coffee we love -- the kind of coffee served by starbucks, peets, and your dedicated local independent roaster/coffeehouse -- needs a little help.

that coffee we love is grown and picked by real human beings who due to the current world-depression in coffee prices are suffering. we don't have to give anything up here. we don't have to do anything difficult. we just need to educate ourselves, and drink more coffee!

changing the rules to increase coffee purity would give consumers a better cup of joe and will help out coffee farmers. it's that simple. this is a cluetrain we can all catch.

well, if you felt like it, you could donate money to coffeekids or even find and write your representative in congress. . .but that's asking a lot. maybe i should stick to simply: drink and serve more specialty coffee!


posted by fortune | 7:42 PM | top | link to this | email this: | | | 0 comments