Thursday, May 15, 2003


dunkin donuts to use fair-trade espresso

yes, coffee drinkers, look for that dunkin donuts near you to start serving fair trade espresso. we here at bccy naturally approve. they are the first very large coffee company to really commit to fair-trade (here and here and here) in this way.

but even so, fair-trade will probably only amount to about 2% of their coffee business. also, you'd have to admit that dunkin donuts has little espresso preparation experience. will they be able to train and retain a skilled and qualified staff of baristas to make their coffee?

using high-quality fair-trade specialty coffee won't be enough. it won't be successful unless they can focus on quality preparation and drink delivery too. . .

here's an early reminder: set your vcr for a crucial documentary segment on the coffee crisis. called bitter grounds, this pbs frontline documentary will be airing thursday, may 22nd at 9pm est on your local public television station.

check out the website for the time and station nearest you. interested in a sneak preview? look here. . .

posted by fortune | 5:15 PM | top | link to this | email this: | | | 0 comments