Wednesday, May 07, 2003


mr. coffee in; coke out?

much to my surprise, it appears as if coca-cola may be abandoning its hot coffee efforts. its product was being tested in coke's home town of atlanta, but it seems that has been abruptly cancelled, even tho' it appeared to be fairly popular.

perhaps the name was an issue: viaa cafe. thaat extraa "a" does look aa little odd, no? i have to say that i thought coke could kill in the coffee sector. guess i shouldn't launch my own "lifestyle beverage" anytime soon. . .

as one mega-corp bails, however, another jumps in: the dreaded mr. coffee has launched its own line of ground coffee products. wasn't this an obvious move years and years ago. . .

it will apparently debut this summer. maybe they should have re-thought the timing on this one? still, hey, as above, i obviously know nothing of mass marketing. . .

at least we can cast a forlorn hope into the stratosphere that they will be using sustainable specialty coffee. . .i doubt it tho'. it will probably be even worse than the supermarket cans. . .

but in all fairness to mr. coffee, they do have a nice, plain-english overview section that introduces coffee origins in a nice way. give 'em credit for trying.

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