Sunday, May 11, 2003


tip the hat to alt.coffee

"guys like david, they really look at it from the other angle. they say, ‘i’m not going to punish the customer by serving him as fast as possible. i’m going to ask for a little bit more of his time, but I’m going to reward him with a really excellent cup of coffee."

long-time readers know that i've been through my david schomer espresso vivace phase. i think all coffee lovers experience a frisson when they meet or read schomer for the first time. some in the coffee industry think he's in left-field; others worship him.

wherever you stand on the schomer issue, he's an interesting and noteworthy figure if only for his passion and utter devotion to quality.

in a time when many coffee roasters and bar owners are apathetic and have concluded that the customer can't be educated, david still strongly believes in us, the general public. that we can develop the patience and love of true espresso, of real coffee. this fact alone would be enough to earn my respect.

that's what makes this msnbc article noted on alt.coffee a worthwhile read. and i do encourage everyone to at least check out schomer's writings. don't give up on us, david! we need you. . .

posted by fortune | 11:53 AM | top | link to this | email this: | | | 0 comments