Thursday, June 19, 2003


coffee fanatic experiences breaking out all over

i think everyone now knows about my coffee event here in new york city on june 28 with the amazing people at dallis coffee. for which, by the way, there are still a few spaces open. so email me if you're interested. but for those of you on the other coast, here's your own event.

it's so cool, i'm just reprinting the announcement verbatim:

Specialty Coffee Association of America Opens Its Doors to the Community
July 19-20 for the Ultimate Coffee Lover’s Event with Special Guest: New U.S. Barista Champion

LONG BEACH, Calif. (June 19, 2003) — Coffee enthusiasts take note. The Specialty Coffee Association of America (SCAA) will host an Open House Coffee Fanatic Experience July 19 – 20 to celebrate its new headquarters in Downtown Long Beach. This two-day interactive event will feature an open coffee lab for tastings, cupping demonstrations and specialty coffee roasting. Expert guides will answer questions and demonstrate cupping, a systematic approach for evaluating the aroma and taste characteristics of a sample of coffee beans.

Special guest and new U.S. Barista Champion Heather Salisbury, a San Dimas resident, will showcase the art of espresso, cappuccino and latte techniques. Salisbury was named the 2003 U.S. Barista Champion during a competition at the April SCAA conference in Boston.

The SCAA Coffee Lab opens Saturday, noon to 6 p.m. Sunday, 10 a.m. to 4 p.m., features a variety of coffee presentations. Topics: running a coffee plantation; coffee exporting; coffee roasting — a professional's perspective; and a demonstration on the impact of water treatment on a cup of coffee. A Retailers Forum teaches how to consistently produce high quality coffee and compete with the big chains, and what consumers and coffee fans can do to keep them on their toes.

RSVP: 562-624-4100 or email mferguson@scaa.org. Location: 330 Golden Shore, Suite 50, Long Beach, CA 90802. Cost: $10 for SCAA cMembers, $20 for non-members. Includes lunch Sunday. Attendees can apply $10 of the $20 fee to becoming SCAA consumer “cMembers” with special benefits. Basic cMembership is $18, Premium cMembership is $45.

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