Wednesday, June 04, 2003


everything's going mainstream

yup, it's true. after years of riding the curl, dear readers, the mainstream is catching up to us.

for example: better coffee. finally, even convenience stores and truck stops are realizing that they need to improve their coffee. hoo-ray! it's a small step, but we hope it will accelerate rapidly. . .

"quality begets price begets quality," as a friend of mine likes to say. and i think that as these quick-stop places realize how better coffee can make 'em more money, then the quality and care they put into the coffee will evolve, creating more better coffee sooner, even at this level of the market!

another example: i noted myself not so long ago how everyone has taken to basically living in their yoga clothes. this is because yoga clothes are slenderizing, attractive, comfortable, and functional.

this trend has now jumped the pond to the u.k. my advice for you new yorkers, however, still stands: be a thrifty yogini.

don't pay retail. you can get these stylin' garments now in all the chic colors for less than you'd believe possible at our beloved century 21.

posted by fortune | 3:44 PM | top | link to this | email this: | | | 0 comments