Saturday, July 26, 2003


chocolate smoothie

on a hot day nothing's quite as perfect as the jacques frost cold chocolate smoothie from jacques torres. highly recommended.

i went there with colombian coffee federation cupper and keeper of the juan valdez flame patrick spillman. he's a visionary; he gets it.

obviously we discussed our plans for world domination, specialty coffee appreciation, and how to further the scaa's new consumer membership program.

no brand of coffee is by itself as well known as the juan valdez colombian coffee gig. sorry, folgers, but it's true. everyone knows juan and his cute little donkey conchita. they just do.

now what we need to do is take that consumer recognition and put it with specialty coffee. there is specialty colombian coffee, like the andeano gold i've mentioned before.

and because people know juan, we need to get that logo on cuppings and events; one way to help evangelize specialty coffee is through a concept people already know -- juan valdez. . . .

posted by fortune | 3:49 PM | top | link to this | email this: | | | 0 comments