the "big four" (those huge food firms responsible for that stuff in the supermarket cans their ads are trying to convince you is coffee) -- sara lee, p&g, nestle, kraft -- can innovate on the packaging side all they want: it's still perfumed robusta.
but here's the interesting round-up of the scaa consumer member homecoming that took place last weekend. with pix!
incredible event. this, dear readers, is why you should join, no matter what your current level of coffee involvement! coffee is a lifetime adventure, an eternal passion; your appreciation and knowledge can only increase, no matter whether you're an old espresso hand or still uncertain what end of the grinder is up. . .
not to mention all the other great benefits -- the soon-to-be-available green coffee store for you homeroasters, the newsletter, the secret email list. . .also the scaa i know will make an effort to hold more events like this all around the u.s.a. and possibly canada.
breaks my heart that i couldn't be there. . .but that's not to say i would regret the lovely afternoon with delia and matthias konzett one bit!
and add this chocolate story to the black humor category. poor mice!
posted by fortune | 12:50 PM | top | link to this | email this: | | | 0 comments