Tuesday, August 12, 2003


horse latte-tudes

but how does it foam? can you pour a heart or rosetta latte?

and what's interesting about this release is not the new fabulous snickerdoodle macaroni mustard flavored coffees, but rather the fact that flavored coffee is the fastest growing sector of the market.

i knew about 20-25% of coffee lovers adore their morning french vanilla-hazelnut (hello, hy chabbott, wherever you are!) but its increasing popularity speaks to me as sign from heaven pointing to the public's dissatisfaction with the poor quality of most people daily coffee experiences.

i mean, if your regular cup tastes blah, why not the liverwurst and mango chutney? still every coffee has its own audience, and that's all good. coffee culture is a big tent to which we welcome everyone. . .

if people move from boring commercial coffee up to flavored specialty, at least there is the opportunity for them to learn about and be exposed to finer beans.

and then maybe when they taste a wonderful caramel cup of truly premium coffee, they will experience the epiphany. . .

posted by fortune | 6:24 PM | top | link to this | email this: | | | 0 comments