Monday, August 11, 2003


weeping, gnashing, weeping

we here at bccy try to keep abreast of new coffee developments, which unfortunately means we run into some real horrors.

for example, i have spent most of this summer actively avoiding the new nescafe "coffee" concentrate product.

since i never go to the coffee aisle in my local supermarket, i am fortunately spared the sight of such things. but sometimes they sneak up on you: this steamy morning i came into work to discover a colleague actually had a bottle of this stuff on their desk.

while i was brewing up my usual morning yrg from don schoenholt's gillies, she was happily shaking up her french vanilla cafe in a travel cup with her thumb over the sip hole.

the web page on this product is just fearful. i was relieved to discover that the so-called "chocolate mocha" flavor does contain real cocoa. the question the faq doesn't answer: does it contain real coffee?

or is it that grade 8 by-product trash? i mean, this is exactly the application for this kind of "coffee."

i so sweetly asked my colleague what she liked about this product.

of course, it is cheap and theoretically convenient. and more importantly, almost unbearably sweet. . .made as recommended with whole milk or half-n-half, it delivers that fat-n-sugar combo americans everywhere crave. as ted lingle of the scaa cleverly observes: "this is the ice-cream market."

dear readers, please resist these crimes against actual pleasure. take time to enjoy your life with premium specialty coffee instead of stirring some chemicals into a dash of milk with your thumb at your desk while you simultaneously attempt to peruse an excel spreadsheet. . .

these supposedly convenient products are actually robbing you of the quality coffee experience you deserve. think about it. . .

it takes only minutes to make stunningly lovely iced coffee drinks -- if you don't trust me, trust don schoenholt!

posted by fortune | 10:23 AM | top | link to this | email this: | | | 0 comments