Friday, August 08, 2003


when relationships go sour

sometimes you meet people who promise you things. and then they betray you. when it gets back to you -- it always does, doesn't it? -- you're hurt.

and furious! how could you have been so stupid as to trust them?

long-time readers know that one piece in the proposed solution to the world-price depression known as the coffee crisis is a new buying model called "relationship coffee."

green mountain coffee roasters, peets, starbucks, and others have begun experimenting with this model. often this method has produced great results for both sides.

but here's a cautionary tale of how it can all go awry: mayan winds and the 200 mexican coffee farmers of the el azotal cooperative.

posted by fortune | 12:56 PM | top | link to this | email this: | | | 0 comments