Wednesday, August 20, 2003


where does your coffee dollar go?

sometimes i ask this rhetorical question when i contemplate the ever-sinking price of coffee, the world price depression long-time readers know as the coffee crisis.

where does your coffee dollar go? to nestle and its fellow mega-multi-nationals who bring you dubious, stale, low-quality brown stuff in supermarket cans and jars!

as coffee prices on the market drop towards the south pole, nestle has raised the prices consumers pay and so fattened its bottom line by a nice percentage.

dear readers, stick to your local independent roaster/retailer or coffeehouse for fresh, delicious specialty coffee, please!

let's contrast nestle with starbucks, who instead of helping crush coffee farmers to line its wallets, actually is working with farmers in peru to develop markets and create relationships.

some people like to portray starbucks as the bad guys; they are mistaken. i personally don't care for starbucks' coffees, but they are not the evil ones.

that's more likely to be nestle and friends. . .

speaking of starbucks, of course everyone is discussing the diamond-ring story, so i'll offer the link as well.

and a shout-out to our south african friend jacqui: coffee is beautiful and seductive. fortunately, there really is no need to give it up for health reasons.

coffee actually has many benefits, as long-time readers know; for example, it has 4 times the amount of cancer-fighting anti-oxidants as green tea.

so you can skip the sickly-colored, dusty-smelling herbal sachets, jacqui, and return to your passionate affair with coffee! (see here too!) everyone with a clue understands how women feel about their coffee. . .

drink it in moderate amounts and enjoy yourself. those weird processed protein-powder whatevers and the sour-tasting wheatgrass juice -- now that you can forego!

posted by fortune | 9:24 AM | top | link to this | email this: | | | 0 comments