Tuesday, September 16, 2003


p&g flirts with fair trade coffee

more big news: one of the "big four" commercial roasters -- those who make the supermarket brand cans -- is dipping its toe into fair-trade waters.

p&g is going to start offering a fair-trade version of its millstone coffee, called moonlight mountain, online.

has the demon sawed off its own horns? taken the iron shoes off its cloven hooves? only time will tell if this is a real commitment to ending the coffee crisis, or just a marketing ploy. . .

posted by fortune | 12:52 PM | top | link to this | email this: | | |