Monday, September 29, 2003


swiss water googles

and today brings a great article on a friend of mine, frank dennis of swiss water decaf.

he serves on the same scaa consumer member marketing committee that i do. he's a thoughtful and intense guy.

i'm not a big decaf fan myself, but i understand some people -- like mr. right -- say they are sensitive to caffeine. and some people do apparently have a gene type that makes caffeine problematic for them.

i was surprised to learn that only 2.5% of coffee in the u.s.a. is swiss water process (swp) because basically that's all i see advertised in my local bean stores. . .

about 20-25% of all coffee sold is decaf, i'm told, so it's an important player in the contemporary coffee market, as is flavored coffees.

coffee is your passion: yes indeed!

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