Wednesday, November 19, 2003


chilling words

"i've never seen more abandoned farms in my career. it's not so much the quality, it's just that the coffee has gone away."

and they are not going to come back. this is the end result of the so-called coffee crisis for consumers: we will have fewer choices of coffee, and the coffee we have left could be lower-quality.

interesting and treasured coffee varieties are going to be lost forever unless we consumers agitate for governments, roaster-retailers, fair-trade people, coffeehouses, importers, and development agencies to act to stem the world-price depression soon.

how best to do this? become an scaa consumer member. the scaa is the specialty coffee trade group that can lobby in our interest and is already working on projects to reverse this frightening trend.

we consumers make the market. if we speak, the market must respond. . .

posted by fortune | 9:51 AM | top | link to this | email this: | | | 0 comments