Monday, November 24, 2003


coffee tourism's chic

the brazilian government is funding a study of 200,000 doctors to see if there is a link between heart disease and coffee consumption.

large-scale studies are always good, so hey why not? but i think that there already exist a significant number of studies that point in the direction the brazilians want to go.

it's true: there are a lot of coffee and caffeine health myths that are holding back coffee consumption. yet there are other barriers to breach as well, especially that of quality. once we are convinced that coffee is healthy, we then need coffee that tastes good!

too many consumers still don't know the joys of high-quality specialty coffee. oh first-time or infrequent readers! i suggest you try the coffee from your local independent coffeehouse or roaster-retailer. you'll never go back to that supermarket brand in the can again!

and here's an exciting travel story about eco- and agro-tourism in colombia's coffee country. details found here.

and finally, great news: catholic relief supports fair-trade coffee with a new program! the lutherans and other church groups have been supporting various fair-trade programs for a while now. . .

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