Saturday, November 22, 2003


recession-proof! fair-trade! delicious!

"americans will spend $19 billion on coffee this year, and increasingly the market is shifting from basic canned ground coffee to specialty brands and other premium products, including organic and fair-trade coffees."

as this article shows, specialty coffee -- what we're devoted to here -- is a-catching on, even the relatively exotic concept of fair-trade coffee.

more proof that bccy is becoming increasingly mainstream! thank god there's hope: finally people can ask me what i'm talking about and they might actually understand my answers!

but in the case of coffee, i think the article is mistaken. people aren't buying starbucks or other specialty coffees because they want to be different; they are buying them because on the whole they taste better than other coffees people are used to!

taste! there is more to coffee than style. . . and of course, the best way to get great tasting coffee is to learn to make fantastic specialty coffees at home, coffees you can enjoy with friends and family.

if you're interested in learning more about coffee -- which you are or you wouldn't be reading this! -- and want to discover different delicious specialty coffees, as well as how to best make 'em at home, well, you can hang around here, join the scaa's consumer member program, and read a bit on coffeegeek.

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