Wednesday, March 24, 2004


it's official

devoted readers will recall my recent attendance at the rainforest alliance cupping event at the french culinary institute. today finds the publication of the official press release.

when i saw this coffee recipe, i couldn't help but shudder with fear. i am not a big fan of flavored coffees, but i understand the reality of life -- they are nearly 25% of the u.s. market.

therefore i encourage flavored coffee lovers to skip dubious concotions like the one above and instead focus on quality and freshness. buy a fresh, lovely, mild coffee from your local independent quality roaster/retailer -- say a truly beautiful colombian or brazil -- and add the vanilla syrup of your choice after you've brewed it with care.

long-time bccy fans will recall my love-song to da vinci syrups, but i also like routin 1883, which you can easily buy from the sovrana store. nowadays these syrups almost all come in sugar-free versions as well. . . .

unsure how to brew great coffee at home? come to the scaa atlanta conference on april 24-25 and let my pal david haddock of counterculture teach you how! remember, we're also giving away a pile of state-of-the-art coffeemakers while we're there. . .you can become a consumer member too!

posted by fortune | 11:37 AM | top | link to this | email this: | | | 0 comments