Tuesday, May 04, 2004


espresso: for those of you who couldn't make it to atlanta

i'm offering a link here to jim schulman's consumer espresso lab presentation.

this was the big talk that would have been given at the recent scaa conference in atlanta if the projector hadn't whacked out. the quality of this talk should help give all coffee lovers an idea of the benefits of becoming scaa consumer members and attending our track at the seattle conference next year!

it's rendered here as .jpgs to save you all from the problems of powerpoint. yahoo limits hits to this free area, it seems, so if it gets busy, you might have trouble getting through and may have to try again later.

anyway, if you want to know anything and everything about espresso and making it at home, here's a handy outline.

also, i'm on bended knee, begging the mermaid to please tell me it isn't so: that she isn't consorting with kraft, a member of the so-called "big four" multi-national coffee roasters, those responsible for the stuff in the supermarket cans.

no, it can't be true. . .this seems a step away from specialty coffee, a step starbucks doesn't want to take!

on a more positive note, let me congratulate my pals at green mountain -- rick peyser, cate baril, doug cadmus, and the cupping goddess lindsay bolger -- on being named -- once again -- as a leader among ethical companies.

but they didn't need a fancy business school report to tell us consumers so! devoted readers of bccy know all about green mountain's commitment to farmers and the environment. . .

posted by fortune | 10:33 AM | top | link to this | email this: | | | 0 comments