Friday, July 30, 2004


a new coffee hero

"the small shop, called bi-mi-nam-kyung, looks ordinary, but it roasts its own green coffee beans after employees sort them by hand. those steps enhance the quality of its coffee drinks."

striving to make unforgettable coffee: yes! coffee lovers the world over applaud independent coffeeshop owners like south korea's lee dong-jin, for whom freshness and quality come first.

we can usefully compare and contrast this focus with that of the nca. they are most amusingly having their fall meeting just a few blocks from my house in bklyn.

i'm stunned actually because it's so far from the nearest golf course; where will the coffee executives of the so-called "big four" multinational coffee roasters who are responsible for the junk in the supermarket cans -- p&g, sara lee, kraft, nestle -- go to escape the facts of the world-price depression known as the coffee crisis they do so much to perpetuate?

on the other hand, i might finally be able to find nca big-guy robert nelson's missing soul. . .however i have to say i'm amused at the notion of the nca having "educational sessions."

what will they really teach? "advanced techniques for smothering your conscience" or maybe "pelletizing chaff for the marketing hack?"

oh oh oh: "insect parts & moldy beans can boost your stock price!"

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