"katzeff is sure that the answer [to the problems of the world-price depression known as the coffee crisis] lies in getting consumers hooked on high-quality coffee and that the best way to help farmers produce better beans is by putting key tools of the trade in their hands."
let's second that emotion. while many in the coffee trade have had differences with former scaa prez paul katzeff's ideas, everyone can get behind this one, as stated in today's article!
maybe i should entitle this post "what coffeeshops mean, part iv." they are, as this think-piece suggests, our "great good place!"
find and support your local cool independent coffee shop or roaster/retailer right away! there's no need to bowl or drink coffee alone. . .
posted by fortune | 10:11 AM | top | link to this | email this: | | | 0 comments