Tuesday, August 10, 2004


a US$22.5 billion-a-year

wow! yoga as a business, i knew. yoga as a huge industry rivaling professional sports, i didn't.

"macy cited a 2002 article in yj that reported individual yoga participants spend an estimated US$1,500 yearly on classes, exercise clothing, mats, attending conferences, buying books, and other yoga-related expenses."

but this little article just lays it out and does the math!

so i did some of my own math -- hmm. i have a yearly membership to yoga people. (despite the fact that the place drives me crazy sometimes!)

that's $$$$. and my weekly private lesson, another $$$$.

i buy all my little yoga outfits at steep discount at century 21, but that's still probably $$$ annually, as alas, lycra does wear out after about 2 or 3 years.

so i personally am spending about $$$$$ on yoga my own bad self. yikes! maybe i should become a teacher and recoup some of that investment after all. . .

nah! no way! on the other hand, it might be interesting to do some of gary kraftsow's teacher training, short of going to kym to see t.k.v. desikachar.

posted by fortune | 10:29 AM | top | link to this | email this: | | | 0 comments