Thursday, August 12, 2004


wouldn't it just be uncomfortable?

naturally, how you feel about this coffee advertisement in the netherlands depends on your political position on certain issues. long-time readers know my feelings, without a doubt.

that aside, i just think sniffing frozen cappuccino up your nose would really be an unpleasant sensation. worse than when too-cold ice cream hits your palate and gives you a headache!

of course, in the commercial, they are miming the action. if this were to air in the u.s.a. teenage boys would be instantly doing it. . .and suing.

i get the joke they are trying to make about coffee being a drug, and the product being so good as to be addictive, and forbidden things automatically being "cool." but i think it is an inappropriate marketing method, no matter what the current rate of illegal drug use in holland.

while dutch society seems very permissive to americans, i can say in my limited experience with dutch acquaintances that the netherlands seems to enjoy stronger families than we perhaps do here, if the divorce rate is any accurate indicator -- only 30% there, as opposed to about 43% here.

and i think that may be one reason, despite the tolerance of illegal drugs there, we in the u.s.a. have a worse drug problem. but hey, i'm no expert!

but on to something of more interest: the new gillies "old glory." i made it this morning in the cafetiére (a.k.a. french press) in the usual way -- 55 grams coffee to 1 liter water.

although the maroon can says it contains gillies' popular "legendary blend," the fair-trade/shade-grown version i tried seemed significantly brighter than the version i was used to. so fans of crisp coffees who enjoy their songbirds can feel happy with this blend!

if you're a canned coffee drinker, or are shopping for one, ask for it at your local market. if it isn't there yet, inquire of the manager "why not?"

posted by fortune | 10:06 AM | top | link to this | email this: | | | 0 comments