Thursday, September 09, 2004


embrace coffee

i love you, elizabeth l. whoever you are.

nothing makes me happier than to read a passionate defense of coffee written by a true coffee romantic. thus, my joy in discovering elizabeth today.

she's my kinda tomato, as she argues with her fellow students on the health benefits of coffee.

also, reading about this emergency yemen coffee conference struck a noive, as we'd say here in bklyn.

but alas, summoning all the agronomists and other specialists on the planet won't help you, poor yemeni coffee farmers! the coffee crisis is a global problem that affects us all.

the same market forces that are sucking the livelihood of all coffee farmers down also act to generally harm the quality of coffee for us consumers! this is why i constantly argue that farmers and coffee drinkers are in the same boat.

our fates are closely linked, and those of us who appreciate high-quality specialty coffee must be more aware of the crisis. it is in our interest to make sure specialty coffee and its farmers survive. . .

this is part of reason i am so engaged with the scaa's consumer membership program. by working with the scaa, we coffee lovers can contribute to a positive solution!

and what's the easiest way to address the crisis as a consumer? just keep on doin' what we're already doing: buying and drinking more specialty coffee.

support your local independent coffeehouse, roaster, or retailer by buying some fresh specialty coffee today! or to quote elizabeth: embrace coffee.

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