Wednesday, July 20, 2005

coffee consumption rises 4% in one year!

"The U.S. daily consumption of coffee rose to 53 percent of the population in a 2005 survey, compared with 49 percent in a 2004 survey, the National Coffee Association of USA said on Tuesday.

The annual survey, based on nationwide random-telephone interviews of nearly 3,000 people, found daily coffee drinking among those 18 to 24 years of age reached a record high 26 percent of the respondents, up 4 percentage points from 2004.

Other age groups showed growth but not of the same magnitude. . ."

well, the evil nca is all about commercial supermarket coffee, but we do love them for this annual survey, which is expensive to perform.

and for those who wonder about the plight of the pod people and the single-cup brewers who use 'em:

"The survey found that six out of 10 Americans were aware of single-cup brewing technologies, although only 2 percent of the respondents said they had owned a single-cup brewer."

this just puts the spike through the heart of this pod vampire, to my mind. this technology is being rejected by the coffee-drinking public, despite the fancy marketing campaigns!

long-time readers may note that i told you so. . .not to say i told you so.

thus my message for those engaged in the spirited debate on dougie's blog: why don't you all just get yourself some fresh, delicious coffee and a nice french press, chemex, or vac pot while there's still time?

people see these commercials but they aren't fooled, and they aren't buying 'em. to my mind this is a victory for specialty coffee and consumer coffee education.

posted by fortune | 9:39 AM | top | link to this | email this: | | | 0 comments