Wednesday, August 17, 2005

regional coffee culture, part lii

"49 percent of americans age 18 or older drink some type of coffee beverage daily, and many of them are waiting in lines at specialty coffee retailers to get their fix. the cafe segment of the specialty coffee market -- including cafes, kiosks, carts and coffee bean roaster/retailers -- reached $8.47 billion in 2003 and continues to grow. . ."

this article today documents the continued explosion of specialty coffee across the u.s.a. there are great quotes from long-time bccy pal, scaa communications guru mike ferguson ("fergie"), esp.

i love his "saturation must be theoretically possible, but we don't know what it would look like" remark. that's a hoot!

posted by fortune | 1:30 PM | top | link to this | email this: | links to this post | | 0 comments

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