Tuesday, March 21, 2006

tea is for old people, then?

"americans are now drinking as much coffee as they do soft drinks. according to research by the national coffee association, 56 percent of american consumers drink coffee every day, that's up from 53 percent last year, and 49 percent in 2004.

fewer people are drinking soft drinks these days with 57 percent of consumers saying they drink soda each day. according to the data, 25 to 39-year-olds are most likely to drink a daily cup of joe."

and there we have it. what this survey misses, i think, is that many older teens and college students also drink more coffee than soda nowadays -- senior high school girls and college-age women have in other surveys reported drinking coffee daily.

about 25% of them report having at least one vanilla latte daily, for example. . .

posted by fortune | 7:51 AM | top | link to this | email this: | links to this post | | 0 comments

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